As of today, we’re changing the name of our company from Argument from Design to Ardes.
Why are we doing this?
There are many reasons for the change. Let’s go through them:
- The URL for the company’s website has been ardes.com for virtually its entire history;
- Ardes has always been our shorthand name for the company;
- You’d be surprised how few people know how to spell “argument”;
- The connection between the philosophical concept of the “argument from design” & religious people has only grown stronger over the years, and I didn’t want to be associated with that.
That last point deserves a little more explanation. My rather wilful interpretation of the argument from design was that it needn’t be a religious argument, but rather merely evidence of a conscious decision process: that something clearly & beautifully presented was evidence of a conscious hand & not the product of chance. Many people use it in an attempt to prove the existence of god, and that’s become something of an issue for me, because I’m not religious.
Anyway, I’m getting over my head, and the point is that that isn’t what we’re about. We’re all about making beautiful & easily-usable things.
Soon the blog will reflect not only the Ardes.com redesign, but its name change as well.