An Expansive View
For a series of promotions for the Berlin Philharmonic, art director Björn Ewers created a fantastic series of images playing upon the phrase “Näher an der Klassik” (Closer to the Classics). Each picture is from the inside of a musical instrument (violins, flutes, etc.):
This idea works on so many levels. These images specifically promote chamber music concerts, which are inherently more intimate (“close”) affairs than pieces from the symphonic repertoire, so this concept just spirals back to itself, constantly reinforcing the message.
I’m not sure if this is macro photography or CGI—frankly I can’t see how you could get a high-quality camera into these instruments without destroying them—but no matter. This is a great idea executed perfectly, altering the views inside these rather small instruments into monumental architecture. I would eagerly place these posters on a wall in my home. I can’t think of higher praise than that.