Falling Leaves: the Ardes blog

Excellent commentary on the design process

Ray Drainville

Raja Sandhu has written a FAQ regarding the development of logo — or, more accurately, corporate identity — design.

It’s good to see someone else taking a rational approach to design — or, at least, as rational approach as one can take. Many, if not all of Raja’s comments reflect our own experience of corporate identity design. In fact Raja’s comments can be expanded to cover graphic design in general. A good read!