New Poster: Constructivism
January 6th, 2009
Yonatan Shemmer of the University of Sheffield’s Department of Philosophy contracted us to design a poster for his new AHRC-funded project, “Constructivism in Practical Philosophy”. Because it had to compete with other posters on limited bulletin board space, the design could only be the size of an A4 sheet.
Students of art history won’t be surprised how swiftly we turned to Russian Constructivism for the design. As an art movement, Russian Constructivism was very bold—stark, even, at times. This is ideal for poster design! Particularly when you’re competing against lots of other things clamouring for your interest.
We used a stripe of bold red to differentiate between the activities of the project & its star participants, with smaller stripes to highlight two important items, the link to their blog & information about the conference that’ll be held in in August. We also added a very pale, graded yellow wash over the background—5% yellow up at the top right to white at the bottom. The result is subtle, but when it’s up against other white posters, unmistakable.
More information about the Project can be found on their blog.
2 Responses to “New Poster: Constructivism”
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Laurence Hunt Says:
Ray, I suspect the allusion to Russian constructivism will be missed by 100% of viewers of the poster, but I greatly appreciate the subtlety of your response! Laurence Hunt (via New College)January 27th, 2009 at 05:54 PM
Ray Drainville Says:
January 27th, 2009 at 11:46 PM
Laurence,
Many thanks for your kind words. You’re right, most people probably won’t get the reference, but for those that do, it’s that much more fun!
And it’s always good to see a fellow novocollegian :)